Performance Summary
A high-level view of how the firm is performing: lead volume, where leads come from, and how trends are moving month over month.
This Month at a Glance
Data through — · Refreshed daily
Where Leads Come From
Year-to-date breakdown of lead source channels. GBP / Local is our Google Business Profile traffic; Organic Search is the SEO ROI metric.
12-Month Trend
Monthly lead volume stacked by channel. Watch GBP / Local grow as local visibility compounds and Organic Search grow as BoFu pages mature.
Monthly Leads by Channel (last 12 months)
Why is homepage traffic declining?
This is expected — and it means the SEO strategy is working.
As new location-specific pages (Cedar Park, Austin, Dallas, Georgetown) attract searchers looking for those specific cities, fewer visitors land on the homepage first. Total leads are what matters — not which page they entered on.
The chart below shows homepage conversions vs. BoFu (location / service) page conversions. The shift from homepage to BoFu pages reflects higher-intent traffic finding the right page directly.