Performance Summary
A high-level view of how the firm is performing: lead volume, where leads come from, and how trends are moving month over month.
This Month at a Glance
Data through — · Refreshed daily
Where Leads Come From
Year-to-date breakdown of lead source channels. GBP / Local is our Google Business Profile traffic; Organic Search is the SEO ROI metric.
Top Call Sources
Every channel driving phone calls, ranked by volume — the same view as the CallRail weekly report. Paid and directory sources are included here for the complete picture; the channel chart above intentionally focuses on organic, direct & GBP.
New vs. Returning Callers
Every phone call, split into brand-new callers vs. people who've called before. First-time callers are the clearest pipeline signal — a returning caller is usually an existing client or case follow-up, not a new lead.
12-Month Trend
Monthly lead volume stacked by channel. Watch GBP / Local grow as local visibility compounds and Organic Search grow as BoFu pages mature.
Monthly Leads by Channel (last 12 months)
Why is homepage traffic declining?
This is expected — and it means the SEO strategy is working.
As new location-specific pages (Cedar Park, Austin, Dallas, Georgetown) attract searchers looking for those specific cities, fewer visitors land on the homepage first. Total leads are what matters — not which page they entered on.
The chart below shows homepage conversions vs. BoFu (location / service) page conversions. The shift from homepage to BoFu pages reflects higher-intent traffic finding the right page directly.
Homepage vs. BoFu Page Leads
GBP Keyword Growth — Map Pack Visibility
How many search terms each office's Google Business Profile ranks for in the top 3 (the map pack) — the local visibility that drives calls and directions. All six offices received GBP work starting June 2026; Austin (Lamar) got the heaviest effort — the test of whether more work yields more result — and is broken out below as the deep dive.
CRM Leads (HubSpot)
Actual contact records from HubSpot — form submissions captured in the CRM, classified by practice area and office. Synced daily from HubSpot API.