Competitor Intelligence
A unified view of the firms competing with Robbins Estate Law across the three surfaces that win estate-planning clients: the Google Map Pack, AI assistant answers (ChatGPT / Gemini / Perplexity), and organic search. Ranked by overall competitive threat.
Top competitive threats
Threat score weights the Map Pack highest (local clients), then AI-answer citations, then organic blue-link results — with a bonus for firms that appear on multiple surfaces. Trend shows who is gaining ground on us in AI answers.
| # | Competitor | Threat | Surfaces | Map Pack GBP 3-pack |
AI cites | Organic blue links |
Trend |
|---|
AI answer visibility (head-to-head)
How often Robbins is cited in AI assistant answers (ChatGPT / Gemini / Perplexity / Claude) for estate-planning queries, versus the top competitors — share of all AI answers checked.
| # | Firm | AI citations | Share of AI answers |
|---|
Where Robbins ranks (Map Pack head-to-head)
Every Map-Pack keyword/market where Robbins competes, our position, and exactly which firms are ahead of us where we're not #1 — the head-to-head to close.
| Keyword | Market | Robbins | Ahead of us (to displace) |
|---|
Where to attack (not yet in the pack)
Markets with a Map Pack where Robbins is absent — expansion targets, and who holds them.
| Keyword | Market | Held by |
|---|