Robbins Estate Law

Daily organic clicks and impressions for the last 90 days. Vertical markers show milestone events (redesigns, BoFu launches, GBP changes) so you can visually correlate interventions with performance movements.

Top queries — the actual search terms driving clicks, sorted by clicks in the current window. Use Prior/Last/% to spot seasonal trends (tax-season queries, end-of-year spikes, etc.) and content that's building or losing momentum.

Top pages — page-level performance with prior-period comparison. A green arrow on MoM Position means the page improved in the rankings (lower position = better).

Performance of the six office-location pages (/locations/*) over the last 28 days. Use this to spot which markets are producing search visibility vs. which need more local signal building.

Homepage (/), practice-area pages (/practice-areas/*) and location pages (/locations/*) are the money-maker URLs. This tab tracks them as a group so you can see conversion-driving pages improve or decline against total organic.

Top Movers. Pages and queries with the biggest absolute change in clicks vs the prior window. Gains in green, losses in red. Uses the comparison window selected above.

Queries routing to these pages (28 days). Which search terms are putting impressions on the homepage, practice-area, and location URLs. Use the filter pills above to narrow by bucket. Queries with fewer than 5 impressions in the window are hidden.

A 90-day window smooths out weekly noise and surfaces trends that a 28-day view can't see. Use this to validate which pages / queries are sustaining traffic vs. spiking briefly, and to give recently-launched content time to accumulate enough data to judge.

Top queries (last 90 days). Filters out queries with fewer than 20 impressions in the window.

Top pages (last 90 days).

Homepage & BoFu per-page detail (last 90 days). Same filter pills as the 28-day BoFu tab.

Long-range monthly performance stitched from historical exports (kylerobbinslaw.com era) into live daily BigQuery data. Bars show imported monthly rollups; the solid line shows live data. All milestone events (domain migration, redesigns, BoFu launches) are annotated as vertical lines.