River Place, TX

🚨 SECURITY & INTEGRITY STATUS

Overall Status: ⚠️ WARNING

Name, Address, Phone (NAP) Validation

Business Name:

✅ Verified: "Robbins Estate Law" matches baseline

Address:

✅ Verified: 6500 River Pl Blvd #7 #250, Austin, TX 78730

Phone Number:

✅ Verified: (512) 883-1521 matches baseline

Primary Category:

✅ Verified: "Estate Planning Attorney"

Website:

⚠️ MISMATCH: The domain is correct, but the URL path has changed.

• Found: `.../river-place-austin-texas/`
• Expected: `.../river-place-office/`

Additional Checks

Rating Status:

✅ Excellent: 5.0★ with 9 reviews

Action Items

⚠️ MONITORING REQUIRED:

1. Verify with the marketing team or client if the website URL change was intentional (e.g., part of a site update).

2. If the change is confirmed, update the baseline URL to reflect the new landing page.

Data from Google Search Console for the GBP landing page URL. Shows organic search performance.

Key Insights:

• Performance is stable month-over-month with no major fluctuations

📊 HISTORICAL TREND ANALYSIS

Month-over-Month Performance

Strongest Growth:

• Anomaly: New profile launch. All metrics established a baseline from zero.
• Profile Views: Established at 288
• Directions: Established at 63

Concerning Trends:

• No concerning declines; this is the first month of data capture.

Pattern:

This is the inaugural performance report, setting a strong initial baseline. The location launched with a healthy Avg Position of 3.1 and a solid 5.48% CTR, indicating good initial relevance and visibility.

Year-over-Year Performance

Annual Growth:

• No year-over-year data available yet (first year of tracking).

Key Insight:

This is the first month of performance tracking for this location, establishing the benchmark for all future growth comparisons.

Strategic Takeaway

This is a successful launch establishing a solid performance baseline. The focus for the next 90 days is to build on this momentum. Key priorities are to increase the low call volume (currently at 1) and continue building on the initial 9 reviews. We will monitor the 3.1 Avg Position closely and aim to improve it through ongoing optimization to drive more conversions.

Market Competitors:

• #1 Robbins Estate Law: None reviews, 5★ rating
• #2 Texas Estate Plans: None reviews, 5★ rating
• #3 Mike Massey Law PLLC: None reviews, 5★ rating

⚔️ COMPETITIVE LANDSCAPE

Market Leader: Texas Estate Plans (#2 rank, but represents a typical non-brand competitor)

Client Position: #1 (for branded search) with 9 reviews, 5.0 rating

The Gap: Competitor review counts are unavailable, but with only 9 reviews, Robbins Estate Law has a severe social proof deficit, making it appear less established than competitors.

Critical Competitive Insights:

• Perfect Rating Parity: Top competitors also have 5.0 ratings, making review *quantity* and quality the primary trust signal and key differentiator. The client's 9 reviews are a critical vulnerability.
• Brand Rank Dependency: The client's #1 rank is driven by branded searches ("robbins estate law"). The firm is virtually invisible for generic, client-generating searches where the real growth lies.

🔍 SEARCH INTELLIGENCE ANALYSIS

Query Breakdown:

• Brand Queries: 100% ("robbins estate law" - 131 queries)
• Generic Queries: 0% (No generic queries appeared in the top GBP search terms)

🚨 CRITICAL FINDINGS:

• Zero Non-Brand Visibility: 100% of tracked GBP search traffic is from people who already know the firm's name. This indicates a total failure to attract new clients from organic search via GBP.
• High-Impression/Low-Click Wastage: GSC data shows the firm ranks highly for valuable generic terms but gets zero clicks, indicating a severe trust or engagement problem on the SERP.
• Unqualified Direction Requests: The extremely high number of Direction requests (63) compared to Calls (1) is likely due to the office's location in a large, multi-tenant building. This is likely unqualified traffic navigating to the building, not the law firm, making the low call volume an even more urgent issue.

High-Value Keyword Opportunities:

1. "estate litigation attorney": Position 1.0, Opportunity: Ranking #1 with ZERO clicks is a massive failure. "Litigation" implies urgent, bottom-of-funnel intent. Capturing this traffic is the top priority.

2. "estate planning": Position 5.5, Opportunity: Visible on page one for the primary target keyword but is being ignored, almost certainly for competitors with stronger social proof (more reviews).

📊 PERFORMANCE DIAGNOSTICS

Conversion Funnel Analysis:

• Profile Views: 288
• Call Rate: 0.35% (Critically below industry benchmark of 3-5%)
• Direction Rate: 21.9% (Artificially high; data is unreliable due to office location)
• Assessment: The conversion funnel is broken. The call rate is alarmingly low, directly pointing to a lack of trust signals (reviews) and weak calls-to-action on the profile.

Trend Assessment:

• MoM Momentum: Establishing Baseline. All metrics are marked as "new," indicating this is the first period of tracking or the profile is brand new.
• Key Driver: The profile is only generating branded traffic and has not been optimized for growth.
• Risk Factors: Without immediate action, growth will completely stagnate, leaving the business solely dependent on referrals.

🗺️ 90-DAY DOMINATION ROADMAP

Month 1: Foundation (Weeks 1-4)

Primary Goal: Generate first non-brand conversions & establish critical social proof.

1. Review Velocity Campaign

• Action: Implement an automated SMS & email review request campaign targeting all satisfied clients from the past 6 months.
• Target: 20+ new reviews (achieving 30+ total).
• Why: To immediately fix the trust deficit that is killing CTR and call rates. This is the single highest-impact action.

2. Urgent Intent Capture for "Litigation"

• Action: Create a dedicated GBP Service for "Estate & Trust Litigation." Write a detailed description, link it to the relevant website page, and seed the Q&A with a question like "When do I need an estate litigation lawyer?"
• Target Keywords: `estate litigation attorney`, `trust litigation lawyer`.
• Expected Impact: Convert the existing #1 ranking from zero clicks to a >3% CTR, capturing high-value leads.

3. Conversion Optimization

• Action: Enable the GBP Chat/Messaging feature and rewrite the business description to lead with a compelling value proposition.
• Target: Increase call rate from 0.35% to over 2.0%.
• Why: To provide a lower-friction contact method and capture users who are on the profile but hesitant to call.

Month 2: Acceleration (Weeks 5-8)

Primary Goal: Capture local market share for core planning services.

1. Service & Category Expansion

• Action: Add all secondary services (`probate attorney`, `trust and will`, `real estate attorney`) to GBP Services with unique, keyword-rich descriptions (200+ words each).
• Target: Achieve visibility for 3 new non-brand service keywords.
• Why: To build relevance for a wider range of high-intent searches beyond just "estate planning."

2. Q&A Authority Building

• Action: Proactively populate the GBP Q&A section with the top 5 questions clients ask about estate planning, providing detailed answers.
• Target: Own more SERP real estate and answer user questions directly in search results.
• Why: This builds authority and increases prospect confidence, leading to more calls.

3. Visual Trust Signals

• Action: Upload 10 new, high-quality office and team photos, all geo-tagged for River Place, TX.
• Target: Increase user engagement signals and reinforce local expertise.
• Why: Professional photos improve trust and local SEO signals, making the profile more appealing.

Month 3: Domination (Weeks 9-12)

Primary Goal: Achieve Top-3 ranking for the primary "estate planning" keyword.

1. Hyper-Local Content Strategy

• Action: Publish a series of 4 Google Posts and one new website page on "Estate Planning for River Place Residents," highlighting local knowledge.
• Target: Achieve a top-3 ranking for "estate planning River Place TX".
• Why: To signal to Google that Robbins Estate Law is the definitive local authority in this service area.

2. Review Response Engagement

• Action: Respond to 100% of new reviews within 24 hours, mentioning the service provided (e.g., "Thank you for trusting us with your estate plan").
• Target: Maintain a 100% response rate.
• Why: Signals active management to Google and demonstrates excellent client service to prospects.

3. Website-GBP Synergy

• Action: Link the new hyper-local website page directly from the "Estate Planning" GBP Service item.
• Target: Pass authority between the website and GBP, improving rankings for both.
• Why: Creates a powerful, interconnected local SEO signal that reinforces expertise.

🎯 KEY PERFORMANCE TARGETS

By End of 90 Days:

• Reviews: 9 → 30+ (+21 reviews)
• Profile Views: 288 → 500+ (+73%)
• Calls: 1 → 8-12 (+800%)
• Target Position for "estate planning": 5.5 → Top 3

Leading Indicators to Track Weekly:

1. Number of new reviews published.

2. CTR for "estate litigation attorney" in GSC.

3. Call conversion rate (Calls / Profile Views).

4. Rank position for "estate planning."

💡 STRATEGIC RECOMMENDATIONS

Immediate Priorities (This Week):

1. Launch the review campaign targeting all satisfied clients from the past 6 months.

2. Create the "Estate & Trust Litigation" GBP Service to immediately capitalize on the existing #1 ranking.

3. Enable GBP Chat and update the business description with a strong call-to-action.

Resource Allocation:

• Highest ROI: Review Generation. This single activity will positively impact every other metric.
• Quick Wins: Building out the "Estate Litigation" service to convert existing zero-click visibility into high-value leads.
• Long-term Investments: Creating hyper-local service content on the website to build a sustainable ranking advantage.