Cedar Park, TX

🚨 SECURITY & INTEGRITY STATUS

Overall Status: ✅ SECURE

Name, Address, Phone (NAP) Validation

Business Name:

✅ Verified: "Robbins Estate Law" matches baseline

Address:

✅ Verified: 13625 Ronald Reagan Blvd Bldg 5, Ste 200, Cedar Park, TX 78613

Phone Number:

✅ Verified: (512) 270-2557 matches baseline

Primary Category:

✅ Verified: "Estate Planning Attorney"

Additional Checks

Website:

✅ Verified: robbinsestatelaw.com domain matches

Rating Status:

✅ Excellent: 5.0★ with 146 reviews

Action Items

✅ All systems nominal. No action required.

Data from Google Search Console for the GBP landing page URL. Shows organic search performance.

Key Insights:

• Total Traffic increased by 372.7% vs last month

📊 HISTORICAL TREND ANALYSIS

Month-over-Month Performance

Strongest Growth:

• CTR: +683.3% (0.42% → 3.29%)
• Directions: +70.0% (40 → 68)
• Website Clicks: +55.9% (102 → 159)

Concerning Trends:

• Calls dropped 13.6% (22 → 19) despite massive growth in all other metrics.

Pattern:

Explosive growth in visibility and engagement, driven by an improved Avg. Position (2.4 → 2.1). The huge CTR increase is a significant anomaly, indicating a major improvement in keyword relevance. The simultaneous drop in calls is a CRITICAL ANOMALY that suggests a conversion issue.

Year-over-Year Performance

Annual Growth:

• No year-over-year data available yet (first year of tracking).

Key Insight:

N/A

Strategic Takeaway

This location has achieved a major breakthrough in visibility, resulting in anomalous growth in clicks and directions. However, the drop in calls is a primary concern. The next 90 days should focus on diagnosing this conversion gap. Action: Verify the phone number is correct and prominently displayed. Analyze if the new traffic is coming from search terms where users prefer website clicks over calls. Capitalize on the new visibility by ensuring the website and landing pages are optimized for conversion.

Market Competitors:

• #1 Robbins Estate Law: None reviews, 5★ rating
• #2 John M. Lane Law, PLLC: None reviews, 5★ rating
• #3 Slaton Schauer Law Firm, PLLC: None reviews, 5★ rating

⚔️ COMPETITIVE LANDSCAPE

Market Leader: Robbins Estate Law (Client) (#1 with 146 reviews, 5.0 rating)

Client Position: #1 with 146 reviews, 5.0 rating

The Gap: N/A. The strategic priority is not catching a competitor but defending the #1 rank and converting existing high visibility into measurable business.

Critical Competitive Insights:

• Market Dominance: As the current leader, the focus must shift from ranking to revenue. Every profile view is an opportunity that must be maximized.
• Reputation is the Moat: With all top competitors holding a 5.0 rating, maintaining a perfect rating and consistent review velocity (currently +8/month) is critical to defending the top position.

🔍 SEARCH INTELLIGENCE ANALYSIS

Query Breakdown:

• Brand Queries: 87.3% (robbins estate law: 255)
• Generic Queries: 12.7% (real estate attorney: 19, estate planning: 18)

🚨 CRITICAL FINDINGS:

• User Behavior Shift Detected: A -13.6% MoM drop in calls alongside a +55.9% surge in website clicks indicates a channel shift. Users see the GBP listing and are choosing to validate the firm on the website before calling. This is not a simple conversion leak; it's a change in the user journey.
• High-Impression/Low-Click Keywords: GSC reveals significant visibility for high-value terms that fail to generate engagement, indicating a mismatch between the SERP snippet (GBP) and user intent.
• "real estate law": 221 impressions, 0 clicks
• "estate planning attorney": 190 impressions, 0 clicks
• "estate administration lawyer": 145 impressions, 0 clicks

High-Value Keyword Opportunities:

1. "estate planning attorney": 190 impressions/mo, Position 1.1, Opportunity: Ranks #1 but gets zero clicks. This is a critical failure. Targeted Google Posts and an optimized GBP description can immediately improve CTR.

2. "probate attorney cedar park tx": Position 1.0, 11.8% CTR. Opportunity: This is a proven, high-intent winner. We will amplify this success by creating a content cluster (Posts, Q&A) around this term to solidify dominance.

📊 PERFORMANCE DIAGNOSTICS

Conversion Funnel Analysis:

• Profile Views: 1,718
• Call Rate: 1.1% (Industry benchmark: ~3-5%)
• Direction Rate: 4.0% (Industry benchmark: ~5-8%)
• Assessment: Critically Below Benchmark. The 1.1% call rate is the profile's single biggest weakness. While the channel shift to the website explains some of this, the rate is still too low and must be addressed.

Trend Assessment:

• MoM Momentum: Accelerating Visibility, Shifting Conversion Path.
• Key Driver: Improved average rank (2.4 → 2.1) is driving strong growth in views (+13.6%), directions (+70%), and website clicks (+55.9%).
• Risk Factors: The -13.6% decline in calls, if not managed, means sacrificing the highest-intent leads. We must optimize for both call and website click conversions simultaneously.

🗺️ 90-DAY DOMINATION ROADMAP

Month 1: Foundation (Weeks 1-4)

Primary Goal: Address the user behavior shift by increasing direct calls to ~28 (+50%) and capitalizing on website traffic.

1. Dual-Channel Conversion Campaign

• Action: Publish 3x weekly Google Posts. Use "Call Now" CTA for high-intent topics ("probate attorney") and "Learn More" CTA linking to the website for informational topics ("estate planning checklist").
• Target: Increase call rate from 1.1% to 1.6% and website CTR.
• Why: To cater to both user journeys (call now vs. research first), reversing the call decline while embracing the website traffic growth.

2. Zero-Click Keyword Activation

• Action: Create specific GBP Service descriptions and a Google Post series for "real estate law" and "estate planning attorney."
• Target Keywords: `real estate law`, `estate planning attorney`.
• Expected Impact: Improve CTR on these terms from 0% to over 3%, capturing existing visibility.

3. Review Velocity Automation

• Action: Implement an automated SMS/email review request system for all new clients post-engagement.
• Target: 8+ new 5-star reviews.
• Why: To defend the #1 rank and perfect 5.0 rating.

Month 2: Acceleration (Weeks 5-8)

Primary Goal: Increase non-brand search visibility by 25% and reinforce proven strengths.

1. "Probate in Cedar Park" Content Cluster

• Action: Build out a detailed GBP Service description, seed 3 relevant Q&A's, and publish 2 Google Posts exclusively about "Probate Law in Cedar Park."
• Target: Solidify the #1 position and increase impressions for "probate" related terms by 20%.
• Why: To double down on a proven, high-converting keyword ("probate attorney cedar park tx") and build a topical moat.

2. GBP Service Expansion & Detail

• Action: Write detailed, keyword-rich descriptions for every service offered (Trust and Will, Estate Tax Planning, etc.) in the GBP dashboard.
• Target: Increase the number of non-brand queries the profile ranks for by 10%.
• Why: To give Google specific signals to rank for a wider range of long-tail, high-intent searches.

3. Visual Authority Building

• Action: Upload 10 new geo-tagged, professionally shot photos of the office and team, using descriptive filenames like `cedar-park-estate-planning-lawyer.jpg`.
• Target: Increase photo views by 30%.
• Why: To enhance trust signals, which improves conversion rates for both calls and website clicks.

Month 3: Domination (Weeks 9-12)

Primary Goal: Drive high-quality leads through the optimized website conversion path.

1. Case Study Content Push

• Action: Create 2x weekly Google Posts highlighting anonymized case results, linking directly to relevant service pages on the website.
• Target: Increase Website Clicks from GBP by another 20% (159 → ~190).
• Why: To drive highly qualified traffic from GBP to the website for deeper engagement and lead capture (e.g., contact forms, downloads).

2. Video Introduction

• Action: Film and upload a 60-second "Meet Our Firm" video to the GBP profile.
• Target: 100+ video views in the first month.
• Why: Video increases engagement and trust, differentiating the firm from competitors using only static images.

3. Secondary Service Expansion

• Action: Launch a Google Post campaign targeting secondary services like "Estate Tax Planning" and "Trust and Will Services."
• Target: Generate new impressions and clicks for these secondary keywords in GSC.
• Why: To expand the firm's keyword footprint and capture new client segments.

🎯 KEY PERFORMANCE TARGETS

By End of 90 Days:

• Reviews: 146 → 170 (+24 reviews)
• Profile Views: 1,718 → 2,100 (+22%)
• Calls: 19 → 35 (+84%)
• Website Clicks: 159 → 220 (+38%)
• Target Position for "estate planning attorney": Maintain 1.0 - 1.5 with a >5% CTR.

Leading Indicators to Track Weekly:

1. Call volume and website clicks from GBP.

2. CTR for target zero-click keywords in GSC.

3. New reviews acquired.

4. Google Post view and click-through rates (for both Call and Learn More CTAs).

💡 STRATEGIC RECOMMENDATIONS

Immediate Priorities (This Week):

1. Launch Dual-CTA Google Posts: Immediately start publishing posts with both "Call Now" and "Learn More" buttons to address the channel shift.

2. Optimize GBP Services: Add detailed descriptions for "Real Estate Law" and "Estate Planning Attorney" to activate zero-click keywords.

3. Confirm Review Automation: Ensure the automated review request system is live and targeting recent clients.

Resource Allocation:

• Highest ROI: The Dual-Channel Conversion Campaign. It addresses the core performance issue by optimizing for how users behave *now*.
• Quick Wins: Activating the high-impression, zero-click keywords by updating service descriptions and creating targeted posts.
• Long-term Investments: Building content clusters (e.g., Probate) and adding video will create a defensible long-term advantage.